Study

Impressions Study

By April 6, 2016 No Comments

The Impressions Study is conducted every year by the Advertising Specialty Institute

 

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T housands of in-person and online interviews have been conducted with businesspeople and students in key cities around North America, Canada, Europe and Australia. These interviews have been used to gauge the reach of these products, consumers’ perceptions of promotional products, their influence on buying decisions and their influence on the perception of the advertiser

Product Popularity

For this section, respondents were asked to rate up to three promotional items they had received in the last 12 months. Promotional items were defined as items that include pens, T-shirts, mugs, calendars or any items that have a logo or message from an advertiser on them; they are usually given away for free to consumers in hopes of positively influencing their purchasing preferences or their attitudes toward the advertiser.

Writing Instruments

48%

Shirts

36%

Bags

25%

Calendars

25%

Headwear

21%

Office Accessories

16%

Outerwear

16%

Drinkwear

13%

USB Drives

12%

Health & Safety Products

11%

Most Influencial Products

If you want to infuence opinions, GIVE AWAY USB DRIVES. Top 5 most infuential products on opinion of advertisers are:

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