Impressions Study

T housands of in-person and online interviews have been conducted with businesspeople and students in key cities around North America, Canada, Europe and Australia. These interviews have been used to gauge the reach of these products, consumers’ perceptions of promotional products, their influence on buying decisions and their influence on the perception of the advertiser

Product Popularity

For this section, respondents were asked to rate up to three promotional items they had received in the last 12 months. Promotional items were defined as items that include pens, T-shirts, mugs, calendars or any items that have a logo or message from an advertiser on them; they are usually given away for free to consumers in hopes of positively influencing their purchasing preferences or their attitudes toward the advertiser.

Most Influencial Products